Through a guided tour themed on the Song Festival, immerse yourself in the captivating atmosphere of Sanremo. A targeted experience to lead you to the Ariston, passing through the symbolic locations of the Festival.
A guided tour themed on the Song Festival is the ideal experience to discover and experience firsthand Sanremo, the city of flowers and music.
The itinerary proposed by the Convention Bureau Riviera dei Fiori starts at the Hotel Savoy, connected to the tragic end of Luigi Tenco, passes by the Casino, and continues to Via Matteotti, a street rich in fashionable shops, historic venues, and musical atmosphere.
On this street, you will walk along the Sanremo “Walk of Fame”, a promenade with plaques featuring the titles of winning songs, and encounter the statue of Mike Bongiorno. Supermike was one of the most iconic hosts of the Festival, and the statue depicting him with his arm outstretched while exclaiming the iconic “Allegria!” is not only a must-see on the Sanremo itinerary but also a great selfie spot!
Finally, the tour culminates at the Ariston Theatre, the beating heart of the Song Festival, which is not only a landmark for the city of Sanremo but also a national emblem. The theatre has hosted legendary artists and, through a guided tour of its dressing rooms, corridors, and halls, allows you to relive the emotions of those evenings.
After concluding the guided tour of the Teatro Ariston and savoring the vibrant atmosphere of the Sanremo Song Festival, you can continue your musical journey by exploring the city’s other hidden gems. The Convention Bureau Riviera dei Fiori is ready to enhance the experience with customized packages that include expert guides and stops at typical venues or tailored experiences for your incentive or team-building trip. Book with us to experience a unique adventure in the world of Italian music.
