Discover the Flowers of Sanremo through an experience in the thriving Ligurian city where the annual Flower Parade also takes place. An opportunity for companies to experience the city of flowers and music amid colors, scents, and a charming setting on the Ligurian Sea.
Immersing yourself in Western Liguria to discover the Flowers of Sanremo means experiencing something unique, and the Convention Bureau Riviera dei Fiori is ready to guide companies through the colors of this enchanting setting. In 1914, Sanremo hosted the first flower market. The mild climate, abundant sunshine, and the characteristics of the land have always favored the growth of a wide variety of plants and flowers, from spontaneous species to true botanical masterpieces, creating an authentic floral system. Ligurian floriculture is still one of the most renowned in Italy and worldwide. Along the Riviera, especially in Sanremo, expanses of yellow, pink, fuchsia, and purple dot the landscape, giving the fortune of waking up to the scent of the sea and flowers that characterize this enchanting Ligurian area. Sanremo, the City of Music also known for its annual Flower Parade, is a stage of scents and cheerfulness rich in floral companies. Visiting one through a guided tour, discovering native flowers, and watching a demonstration of how a floral arrangement is made is the perfect way to experience its atmosphere. Additionally, with a customized package, it is possible to explore the city’s beautiful gardens, embark on a bike ride along the flowering cycle path, or relax in a central restaurant to enrich the experience and make it even more memorable.
